Kolaveri di why is it popular

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Now playing. Reminder Successfully Set! Next Story: MS amma treated me like her granddaughter: Nithyasree. Select a City Close. Your current city: Mumbai Mumbai search close. It was agony and ecstasy in quick succession for leading Tamil movie star Dhanush last November. He recorded a song for the film 3 - a home production, in which he also plays the lead role - only to discover soon after that a disgruntled employee in his office had leaked it on YouTube.

It put him and his wife Aishwarya, director of the film - she is also the daughter of the superstar Rajinikanth - in an embarrassing position, since Dhanush had just sold the film's music rights to Sony Music India.

An early, unauthorised release of one of the songs could ruin the commercial prospects of the deal. I was terrified," says Dhanush. There was nothing he could do to get the song off the site. I was at my wits' end. The campaign was carefully designed to avoid sounding like a sales pitch. Some radio and TV channels got exclusive rights to use the song for two days. Noting the interest, news channels began discussing Kolaveri. By the time minister Sharad Pawar was publicly slapped by a young man on November 24, Kolaveri's meaning had become known and promptly many riposted: 'Why this kolaveri?

Latest Must Read Markets. Economy Corporate Markets. Infra Pharma Real Estate. But the answer to its popularity might be less obvious than a video gone viral or the lure of novelty. Could it be that audiences, fed up of daily complexities around, just want some time off? The song in many ways allows for that — it is simple, some would call it nonsensical. The singer, Tamil actor Dhanush, said he made it up as he went along — perhaps therein lies its irresistible charm.

Born of the genius of the impromptu though it speaks of heartbreak its basis is joy. Surprisingly this song was good! I never expected it to be. Brilliantly sung by Ajay Sathyan and directed by Adeeb Peedikayil.

Well done guys! Being expats in Dubai, we know the meaning and feeling of being a Khalli Walli! Working without visa in this country is also termed as Khalli Walli.

Nice song. Nothing is complete without the TR Version! A multi talented personality and a much loved artiste. He is a Tamil actor, famous for his dialogues and action moves.