What do advertising agencies do

To drive traffic and create sales opportunities for the business that is hiring the agency. The agency and business will come to an agreement in which certain goals and criteria is met.

It is important that both the business and the advertising agency are on the same page when it comes to content creation and also different advertising methods that may be used.

There are a lot of different ways that an advertising agency can benefit your business and they have more than just contacts. Going direct may enable you to save money but what you only have is your vision and opinion. An advertising agency will have a platonic approach to your goals, and be able to think outside of the box of the direction you might take and give you fresh insight into what you could advertise and how you could do it.

Here are just some of the ways that an advertising agency could help your business. An advertising agency can share their success stories and equally where things may not have gone the way they might have thought. Experience is one thing that you as a business owner might not have as much of. You may know your business but to get your business seen by the right people takes a different kind of experience where an advertising agency could prove extremely useful.

There is no denying that no matter what business you are in you are bound to find yourself in contention with others, and for many businesses, you could find yourself in a saturated market. This is where you need an advertising agency who can come up with unique ideas to help you bring your business to light and outshine others in your remit. For example of unique marketing ideas, check out our article on creative PPC ads and inspiring landing pages. It is important for you as a business to understand advertising trends, what might work for you a few months ago, may not work for you right now.

This is what you are essentially paying an advertising agency to do. They will understand fluctuating trends and keep your business on a track where you get the most out of your advertising budget.

You need to have feedback and this can be distorted if you are focusing on too many opinions from within your establishment. An advertising agency is impartial and therefore will provide honest feedback, critique and also share with you what has worked and what is good. Feedback is essential, after all, advertising and marketing can equate to a big portion of your expenditure, so you will want to make sure you get the most out of it.

Finally, an advertising agency works with you and not against you. You become their client and subsequently, they will want to provide the service that they advertised to help your business stand out. Having impartial people only on your side that are experts in what they do can help you to feel more assured with what needs to be done.

On television and in the movies, advertising agencies are often portrayed as glamorous offices where there seems to be a lot more emphasis on socialising than actual work being done. Advertising agencies are some of the most disciplined, hardest working businesses around.

Full-service advertising agencies are well-equipped to look after every single aspect of planning, creating, implementing and tracking advertising campaigns for their clients. While businesses are often able to handle parts of this process in-house, rarely are they able to take care of every element on their own. Although this may sound straightforward, creating and executing a successful campaign can be a very complicated process with many moving parts.

An advertising company will act as a partner to your business and work with you to ensure that your message is communicated to the right audience at the right time through the right channels. Alternatively, a company that already has a well-established brand might be looking for a brand refresh or just need assistance taking their business to the next level.

A good advertising company will make it their job to gain an in-depth understanding of your company, your brand, and your goals in order to help your business grow. A memorable and impactful piece of advertising involves hours and hours of research, strategy development, creative talent, technical expertise, and media buying in order to get it just right.

In addition to the creative part which is what people get to see or hear in the finished product , there is a huge technical element that goes into each item. One-stop-shop advertising agencies employ a team of educated, experienced and talented specialists who all work in tandem to create and deliver every element of your advertising strategy. As a small business owner, you have a lot on your plate.

This is where an advertising company can help. An advertising agency can also offer a fresh, unbiased look at your current communication strategy and give professional advice on how it could be improved to create a more consistent brand image and more brand awareness for your company. They will also go over your budget and develop a clear scope of the work that can be done within it so there are no surprises after the fact. By partnering with an agency, they will create an expertly executed campaign customised to meet your business goals and reach your potential customers.

This is the engine of any advertising agency. And an ad agency is only as good as the ads the creative department puts out. The roles within the creative department are many and varied, and usually include:. This includes internet banners, radio time, TV, outdoor billboards, posters, guerrilla , magazine and newspaper insertions, and pay-per-click PPC advertising. Larger advertising agencies rely on their own research department to provide data on current and future clients.

This is the department responsible for focus groups and testing, analyzing and interpreting data, and helping the creative and account teams focus on new market trends.

The finance and accounts department handles all the money flows. This department is responsible for handling the payment of salaries, benefits, vendor costs, travel, and day-to-day business costs. Each account is typically supervised by an account executive, and people in each department are usually assigned to work on one or more accounts. Ad agencies often attract new business through reputation or size. Generally, however, the client may send out an RFP or invites a few agencies to make a presentation for its business requirements and then selects one of them.

As a Denver-based advertising agency, Matrix Marketing Group , offered several ad pricing models to help startups and small businesses grow. But under some ad agencies, they stick to one model. However, both advertisers and ad agencies have become more and more unhappy with a commission system.

Larger advertisers complained that they pay more for the same service received by smaller ones just because they place more advertising. Advertisers also believe that the commission system drives agencies the way from low-cost media and short advertising campaigns. Agencies are unhappy because they perform extra services for an account without getting any more pay.

As a result, the trend is now towards paying either a straight fee or a combination commission and fee. The key problem with these and incentive compensation schemes is how to judge whether the campaign is excellent, good, fair, or poor. The sales and commission measures can be misleading.

Another Trend for an ad agency is in recent years, as growth in advertising spending a slowed, many agencies have tried to keep growing by gobbling up other agencies, thus creating large agency holding companies. The largest of these agencies called supergroups, WWP Group, includes several large agencies. These new super agencies offer a complete list of integrated marketing and promotions services under one roof, including advertising, sales promotion , public relations , direct marketing , marketing research, and digital marketing services.

Finding the right digital marketing agency to help your efforts is as important as picking the right partner. The agency needs to be a good fit and align with you and your team. They need to see your company vision and be able to execute your ideas with ease and show a return on your investment.