What makes good jewellery design

Jewelry, however, can be a little more challenging, due to the tiny details and reflective surfaces. A professional photographer is skilled at making models feel comfortable and setting up complicated lighting. Other additions to your photoshoot team include stylists, makeup artists, and assistants. If you get a group together and join forces, you can create magic together.

Looking for more ways to cut costs? Partner with complementary apparel brands to reduce photography expenses or lend your pieces to fashion editors for photoshoots in return for product photos and exposure. In a matter of hours, you can set up a functioning online store on Shopify. But first, sign up for a free trial so you can play around with the features. Choose a theme that complements jewelry, putting the photography first.

Here are a few theme suggestions for jewelry businesses:. Have a little more budget? A Shopify Design Expert can help you tweak any theme even more, customizing it to your specific needs. Website copy should reflect your brand voice and inspire emotion what do you want the customer to feel? Product descriptions should reflect your brand story and include details like sizing, materials important for metal allergies , and, if applicable, material sources. Your About page is a dedicated place where you can tell your brand story and talk about your process—but your personality should shine wherever you write copy on your site.

From selling one-on-one to reaching the aisles of Whole Foods. There are several apps in the Shopify App Store you can add to your site to help with how to run a jewelry business—everything from improving the customer experience, reducing returns , and increasing conversions. Here are a couple examples recommended for jewelry businesses:. Fashion and jewelry are heavily saturated industries. How will customers hear your voice above the noise?

Where to spend your marketing dollars will depend on your product, audience, and budget and may require some trial and error. Noticing heightened competition in , Corinne invested in a rebrand of Biko and then hired a PR firm to get the word out. Corinne has also had success with Instagram influencers, bartering product for a dedicated post. Before reaching out, she says, be sure your curation and hashtags for Instagram are strong so influencers can see if your brand aligns with their own.

She recommends filling the gaps between product-focused posts with inspirational content. Note: In , finding opportunities to connect your online brand with in-person experiences may be challenging, to say the least.

At the time, jewelry was simply a hobby. She sold out on day one of a two-day show, validating her idea and helping to turn her passion into a business. An alternative to participating in markets is to host events in your own studio. Corinne also grew her business initially through consignment and wholesale agreements, which she gained by approaching local retailers in person. For new businesses, start small by pitching your designs to small, local boutiques.

Taking the plunge might be scary at first, especially in a market as saturated as jewelry. The best way to stand out is to be authentic, trust your design instincts, and listen to your customers. Small-scale production means you can get designing from your own home. Go for gold! In many cases, though, you do not require a business license to set up an online store to sell your jewelry. In some regions, you may need a tax number, but this also may depend on how much income you are generating. This is dependent on the type of jewelry you plan to produce.

You can start a jewelry business with almost no upfront cost or equipment if you take the print-on-demand approach. Fashion jewelry that involves mostly assembly of pre-made components may require simple hand tools like pliers.

However, if you plan to start a fine jewelry business, you may require expensive and highly specific equipment. Again, this cost is relative to the complexity of the production model you choose.

You can start a business with a couple hundred dollars to cover basic supplies and make jewelry from your kitchen table. The notion of how these opposing elements relate can be used in jewellery design to entice potential clients. The diversity relieves the monotony and can be used to accentuate different rudiments of the design.

This can be through opposing shade intensity, working with complimentary colours which are colours opposite each other on the colour wheel, matching horizontal and vertical lines, or even playing with scale, shape and proportion. The ying and yang effect makes the piece more intriguing as the viewer is sucked in to comprehend the mixture.

How do the sum parts of the whole interact with each other? One way of getting the elements to complement each other is to use similar ones in design. For example sin colours situated close to each other on the colour wheel can create and unpretentious look. The tricky part is finding the right balance. Hamstech advises a visual grouping to achieve this. For example, repeating gradients, colours or textures. It could also be clumping similar elements together as on unit or placing certain elements closer to each other.

This is similar to the harmony principle in that it relies on how the different essentials of the piece relate to each other. When constructing the jewellery piece, the designer has to think of the agreement of features such as quantity, shape, size and colour. But they also have to think three steps ahead and consider what attire and physiques it will work with as well. If the proportion is off, the design idea is basically dead in the water. Last but not least, we have the principle that uses the elements that give the design interest and makes the piece an attention-grabber.

A simple way of achieving this is when the designer uses creates something that is strikingly different from the rest of the components of the artwork. You can decide to keep the factors the same size but play around with the colour or perhaps maintain one shape throughout the piece but play with the size of the mechanisms. It can therefore, help you have a more effective design process that results in more pieces that your clients readily appreciate. But these design principles are not set in stone.

Sculptors whom once worked in wax are now using keystrokes and a mouse to transform ideas into works of art. Through CAD jewelry design , skilled artisans create original models in a virtual world.

Once completed, their works are milled from wax or grown in resin with high tech equipment driven by complex software. In the past, jewelry mold making procedures were used to preserve designs.

Uncured rubber was vulcanized around finished models to form molds that could be filled with wax to recreate them. Today, we need only save the computer file which is containing the artwork in order to regrow them in the future. Using the same lost wax jewelry casting principles as the past, resin models are encapsulated in plaster and then incinerated through a burnout process.

Today we no longer melt gold and platinum with hand-held torches. Using induction and high frequency melting, our technicians can control both temperature and atmosphere in casting chambers. After casting the models, they are cut loose and worked over with battery of abrasive compounds. Once a job that was done with handheld files and emery paper, they are now de-burred with finishing tools driven by hand-held flexible shafts and upright polishing machines.

After the preparation is complete, jewelers fabricate or assemble any additional settings, parts or pieces needed. Using lasers, our jewelers can do precision welding on areas of jewelry where heat needs to be controlled. The concentrated focus of lasers enable our designers to weld precious metal in close proximity to sensitive, valuable stones, without destroying or melting the surrounding work. When all metal work is complete, the precious stones to be highlighted are added to the piece.

Specialized jewelers skilled at the art of stone setting , use precision, hand-held tools to secure gemstones and diamonds in gold and platinum. The stone setters cut slots into precious metal, allowing them to sit level before they are tightened. The skilled hands of the setters apply just the right amount of pressure to finesse prongs, beads, and walls over delicate stones to ensure that they remain snug in their settings.

With metal work completed, the last step in jewelry making is polishing and finishing. Jewelry polishing is a multistage process whereby metal is buffed with soft rotary tools made from bristles, felt, or muslin.